We are Gotomo
Our focus is on digital touchpoints that are used on the move and in public spaces. We deal with the question of how information can reliably reach people along their journey. At the right time, in the right place and via the right medium. We always think about digital interfaces in the context of the physical space in which they are used.
A team with a systemic view.
GoToMo is backed by an interdisciplinary team of
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Strategists
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UX Researchers
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Information designers
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UX designers
We share a high level of technical understanding and in-depth experience of the needs along the travel chain.
We analyze usage situations, structure complex information and design systems that function in real mobility contexts.
Digital systems in real space
Mobility doesn’t just take place on smartphones.
It happens on platforms, in vehicles, at terminals or on large information displays.
Our strength lies in embedding digital elements in these real-life usage situations. We develop concepts in which different touchpoints complement each other in a meaningful way. Without redundant information, but as a coherent information system for travelers. This results in solutions that provide orientation and convey complex information in an understandable way.
We develop solutions that provide orientation for people on the move and convey information in such a way that it is understandable and helpful at the moment of use.
The combination of digital interaction and physical space is at the heart of our work.
Our claim
We develop solutions that provide orientation for people on the move and convey information in such a way that it is understandable and helpful at the moment of use. On the mobile device, on public transport and in public spaces. (train station, bus stop, etc.)
The combination of digital interaction and physical space is at the heart of our work.
Our services
Consulting:
Preparatory for tenders
We provide support in the selection of display systems and technologies. This is based on the needs of the passengers and the specific context of use. Sometimes less is more.
Accessibility & BehiG
We advise on barrier-free information systems and the requirements of the BehiG in the context of customer information.
User Experience & Information Design
User-centered functional concepts
We develop functional designs and concepts that are consistently geared to the needs of travelers.
UX Research & Studies
Observations, interviews and usability tests provide well-founded findings. We work qualitatively and quantitatively – including with people with visual or mobility impairments.
Information design with a system
We structure complex content and develop consistent design systems and style guides for comprehensible passenger information.
Design systems
Our Figma components are built logically and cleanly. Developers and designers can work efficiently with it.
Prototyping & POC
Click and view dummies
Early prototypes help to make concepts tangible for stakeholders and user tests – even directly on site.
Prototypes with live data
Low-code prototypes with real-time data and API connections simulate real usage situations at bus stops or in the vehicle.
Sensors & IoT prototypes
Together with partners, we develop sensor-based hardware dummies, for example for IoT applications in the mobility context.