We are Gotomo
[GoToMobile]
.

Mobile at Heart

The history of Gotomo goes back to the time before the iPhone. In a funny beer round the idea came up to build a national anthem karaoke application for the then popular Nokia cell phones for the “Euro08”. And at the same time, we were responsible for the very first QR code campaign in Switzerland.

That was all in 2007. No one was talking about mobile “UX” then. We dealt with it even then. And the passion has remained. With a lot of project knowledge about mobile marketing and mobile business under our belt, we still do what we do best: Experience Design for Mobile Apps.

Great experiences for small screens.

We want to know exactly

We develop mobile apps for you that work. Using the methodical approach of services design, we first uncover the needs and challenges of your customers and translate these findings into a compelling mobile experience. We put the users and the context of use in the center. That’s how we design mobile apps with added value and mobile marketing applications with impact. This way, every download becomes a recurring user.

Agile design process

In the ongoing design process, we use qualitative usability testing at every design step to ensure that we are on the right track. To do this, we use our own lab and test with “real” users . During the design process, we create a well-structured Figma library in parallel so that other design teams can find their way around immediately.

Excellent cooperation

If the result of an app project is well received by the users and also receives an award, this is the result of a great collaboration with our customers. We are therefore particularly proud that we can also convince national and international jury members with our UX designs and mobile solutions. Especially at the Best of Swiss Apps Award and German Design Award.

Our services

UX Design:

UX Architecture

Our UX architecture is simple and intuitive. Your users should be able to use your app without frowning.

Interaction Design

Our interaction design is well received by all users. Also for people with disabilities.

Prototyping

Our prototypes are stable. Your test subjects will feel like they are using a ready-made app.

Design Systems

Our Figma components are built logically and cleanly. Developers and designers can work efficiently with it.

UX Writing:

Interaction texts

We use words to improve usability. With human and clear language we ensure comprehensibility for error messages and conversion for “call to actions

Microcopy

We define a “Tone of Voice” for your app and ensure consistent implementation.

Content management

With ever new content, we bring life to your app and ensure returning users.

Text Systems

As a supplement to the design system, we define the handling of the language for you in Figma and prepare text components as building blocks.

User Research:

UX Reviews

We analyze your existing app or your designs and make improvement hypotheses.

Interviews

We use semi-standardized interviews and observations to gather the needs of your customers.

Usability Testing

With qualitative and quantitative user testing, we uncover potential for improvement in your existing app.

Journey Maps

With Journey Maps, we provide you with a foundation for how and where your app can be used.

Let’s do something great together.