User Experience

Mobile apps and other digital products must get people excited with compelling features and intuitive usage. This challenge can only be met via sophisticated design of the User Experience (UX) and a clearly understandable User Interface Design (UI).

At Gotomo, an experienced team of UX and interaction designers develops user-centric mobile and web applications, built to convey clear added value to users.

Before we even consider the look and feel (UI design) or the product appearance, we turn to UX (User Experience Design) design. UX Design goes far beyond the usability and interaction design of a product. Further to the strict usage phase, touch points before, during and after use are thoroughly analysed and designed. To that end, we use the following methods:

    • Customer life circle
    • User journey mapping
    • Site map
    • Card sorting
  • Wireframes and prototyping
  • Usability testing
  • Mock-ups
  • Style guide