From the challenge through the idea to the product: Service design drives our success every step of the way. Service design not only includes the design of interfaces and user experiences, but also encompasses processes and organisational models within companies. It constitutes an interface between business, marketing, design and technology. And, above all, considers the customer perspective.
We confront new technologies and trends with your business’ current challenges and generate possible solutions in the form of prototypes, which are tested as early as possible with future user groups.
Your advantage: You realise whether a project is worth pursuing early on. To do so, we proceed in a structured manner and, depending on the starting point, rely on the following tools and methods:
We must focus on users and their needs to develop strong solutions. To understand users, we conduct interviews and observations. We design observation guidelines using several observation techniques. We capture collected data via storytelling to make impressions accessible to all persons involved. Based on this information, we create personas including viewpoint formulations. In a further step, collected transcripts are analysed by means of axial coding to derive relevant phenomena for the respective personas.
At the centre of a customer journey there is always people and their needs, which must be assessed and put in chronological order. In a first step, we jointly define for which personas and along which touch-points should the journeys be created. A second step reveals the behaviour and needs of personas. Using collected data, we create customer journeys for your personas by means of the framework visualisation.
Our approach to product development is based on the design thinking process. In particular, we rely on creativity and assessment techniques to receive a large number of ideas and different solution perspectives. Prototypes enable a cost-effective and efficient way to visualise ideas early and turn them into something to be experienced in the initial user tests. This ease of use allows prototypes to be reconsidered or completely discarded at any time and start over.