Does the memory mechanism work as lead generator?
Nowadays, the classic memory game can still arouse the play instinct of old and young. Even more so when there is an online shop to win coupons.
The core element of the POC was an HTML5 memory game optimised for mobile. We built a multi-tier random drawing mechanism to distribute vouchers of varying value to winners’ shopping carts.
All customer interactions such as winning notification, e-voucher dispatch and the validation of the coupon numbers were fully automated by the backend system.
Tchibo (Switzerland) AG