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Tchibo (Switzerland) AG

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Challenge

Does the memory mechanism work as lead generator?

Solution

Nowadays, the classic memory game can still arouse the play instinct of old and young. Even more so when there is an online shop to win coupons.

The core element of the POC was an HTML5 memory game optimised for mobile. We built a multi-tier random drawing mechanism to distribute vouchers of varying value to winners’ shopping carts.

All customer interactions such as winning notification, e-voucher dispatch and the validation of the coupon numbers were fully automated by the backend system.

Client

Tchibo (Switzerland) AG

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Gotomo GmbH
Thurgauerstrasse 72
8050 Zürich
044 542 32 25
kontakt at gotomo.ch

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  • Home
  • Competencies
    • Overview
    • Research based Design
      • Service design
      • User testing & prototyping
    • Mobile experience
      • Mobile App Design
      • Mobile Marketing
    • Usability
      • UX architecture
      • Usability Subscription Model
  • Case studies
  • Customers
  • Team
  • Contact