How can publishers monetise their app and mobile web traffic with promotional campaigns?
The promotions layer is a promotion and couponing system for mobile apps and mobile websites. The system consists of a Mobile SDK and an administration area. The promotion layer creates an “offer wallet” to overcome the scarce UI space and saves all promotions throughout the campaign within the publisher app. Customers are reminded about the expiration date of a promotion via their own calendar function.
The promotion layer is controlled centrally by the associated ad server and can be integrated into any app or mobile web solution with a few lines of code (so-called SDK). It offers publishers an additional source of revenue for mobile display advertising. Because the promotion layer overlays the existing content as a floating adjacent layer, no display space is wasted.
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