How can the lead time for the actual event be used to generate new leads?
Under the brand name carplanet.ch, Galliker brings together over 17 service and sales locations throughout Switzerland for various car brands. We were to design a campaign to promote the launch of a new location for the Peugeot brand.
The multi-stage campaign converged onto a two-day launch event with a big raffle at the new location in Lucerne-Littau. Next to the announcement of the Peugot availability at the location and expansion of the target group, the main focus was on winning leads.
In the first phase, ads convey information about the new location and the main raffle. In the second phase, besides new participants, existing leads will also be informed about their chances of winning a daily instant price by means of automated e-mails and re-targeting. The main element of the lead campaign is that of a “mobile slot machine”. The promotion game is implemented in HTML5 and thus playable on all devices.
Garagen Gruppe Galliker AG