How does a mobile campaign increase sales at the POS?
Focus Water is a novel, non-alcoholic drink in the field of vitamin water. The new brand is still little known and uses various points of sale from third-party providers. Product ads, placement and display of sales points must go hand in hand.
We designed a mobile campaign to lead customer directly to the POS. The main pillars of the campaign are specially programmed HTML5 banners, which bring to life the topic of “focusing” and the “Focus Water” brand in a playful manner. A fuzzy image of the product is sharply and clearly recognizable by a swiping motion through the ads.
However, the landing page does not contain product information but a mobile shop finder. The POS radar presents the distance to the nearest point of sale in a surprising and playful way. A Focus Water bottle serves as a dynamic direction indicator of sorts, combined with a contiguous metres figure, and leads the user to the point of sale.