Challenge
How can the usage of an existing app be tripled within 48 hours?
Solution
With the practical mobile app “MySwisscom”, Swisscom customers have access to a tool that presents an streamlined overview of current invoices, error messages and current subscriptions.
To launch the mobile direct Marketing and location-based campaign, Swisscom’s customers in the Bern and Zurich area were notified, with a personalized SMS message, that a discount offer was available in the MySwisscom app.
Also, a timed banner was created for the start page of the “MySwisscom” app.
immediately after the first call, a countdown starts alerting the user that the offer will only last 48 hours.
Users could benefit from the offer either in the mobile shop or at the next Swisscom shop. To quickly spot the nearest Swisscom Shop, users were offered a playful shop radar, showing them the way to the discount offer in a dynamic and accurate way – down to the meter!
Insight
The exciting combination of personalized SMS Marketing, playful use of geodata and urgency boosted interaction numbers.
Within the 24-hour campaign span, 1440 new downloads were generated. In addition, the app traffic was tripled during this time. Overall, an average CTR of up to 85% and a conversion rate of up to 25% were achieved.
Client
SWISSCOM
