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ZVV – Zurich Transport Association

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Challenge

How can the number of downloads and users be significantly increased for a mobile app within a short time?

Solution

ZVV’s (Zurich’s Traffic Network) ticket app is a practical public transport solution for its customers With just a few clicks, they can easily buy tickets for the entire ZVV network.

We launched a mobile campaign to increase awareness and, therefore, the number of users and downloads even further. The campaign’s goal was clear: find new users. Key visuals were the well-known illustrations from the existing print campaign, which have adapted to mobile and animated with refined details.

Overall, the campaign achieved a user increase of around 40%.

Client

ZVV – Zurich Traffic Network

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Gotomo GmbH
Thurgauerstrasse 72
8050 Zürich
044 542 32 25
kontakt at gotomo.ch

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  • Home
  • Competencies
    • Overview
    • Research based Design
      • Service design
      • User testing & prototyping
    • Mobile experience
      • Mobile App Design
      • Mobile Marketing
    • Usability
      • UX architecture
      • Usability Subscription Model
  • Case studies
  • Customers
  • Team
  • Contact